The Lumen Guild

A private leadership space for visionary founders ready to lead with calm clarity—and reclaim control without burning out.

You built something brilliant.
Now it’s trying to run away from you.


Your reputation is stellar. Your clinic is running. Your team is mostly intact. Your systems are finally in place. The bills are paid. The growth is tempting.

You’ve built a strong business—but without grounded leadership, your systems are only as good as your last crisis.

You’re not alone. This is where many exceptional founders get stuck.

You’ve built the business. But without strong, embodied leadership to match your structure, the work becomes harder than it needs to be.

You start wondering:

  • Should I open a second clinic?
  • Add more staff or more treatments?
  • Or am I just distracting myself from the actual problem?

You didn’t get where you are by accident. But staying there without burnout requires a different skill set.

The Hidden Risk of Success

What looks like stability from the outside often feels like stagnation on the inside.

Staff turnover is rising. Good people leave without warning. You don’t know why.

You’ve got SOPs, but they go unread. Your inbox fills faster than you can empty it. Your team constantly waits for your feedback.

Patients are starting to complain. Not to your face, but online.

Quietly, your name, the one you built over decades, starts to erode.

Despite all your systems, one crucial element remains underdeveloped:

You, in your role as a leader.

Not just the visionary, but the capable, calm, and present leader: someone who manages the business from a position of clarity and steadiness.

Your business is ready for alignment between its internal structure and your leadership approach.

This is a year-long, private, one-to-one leadership mastery program for established clinic owners and operational visionaries.

It is for people who already have systems in place, have built something substantial, and are committed to excellence.

It is designed for those who are ready to:

  • Lead with calm and intention.
  • Set priorities and stick to them.
  • Make decisions that reflect their values.
  • Grow without unraveling what they have built.
  • One concise email.
  • A clear focus topic.
  • Two micro-actions.
  • Three reflection questions.
  • No calls, chats, or communities to manage.

This is not a course, group program, or information product. It is an ongoing, high-integrity private coaching relationship.

When you reply to an email, Anja is the one who reads it. When you share a challenge, she personally responds.

This is guided, long-term development. You are not left on your own.

The Lumen Guild offers structured and effective accountability in a format that respects your time and honors your leadership.

This isn’t about motivation or mindset. It’s about building a leadership operating system that actually works under pressure—and doesn’t require you to be online 24/7.

What matters now isn’t intensity but consistent, intentional progress.

Each quarter focuses on one essential pillar:

  • Q1: Self Management
  • → We start with digital clarity, inbox management, and practical boundaries.
  • Q2: Priority Setting
  • → You will learn to use tools like the Eisenhower Matrix to triage and focus on meaningful outcomes.
  • Q3: Communication and Team Management
  • → We introduce structures like SOPs and the RACI Matrix to support clear delegation and team alignment.
  • Q4: Decision Making
  • → You will strengthen your leadership judgment through values-led practices and strategy refinement.

This is not a quick fix. It is a steady path toward better leadership.

Each email delivers a practice. Each one invites reflection and prompts change.

You’ll shift from managing fires to making decisions with strategic clarity.
And in time, that clarity becomes calm.

You will become a stabilizing presence in your organization.

Fast Forward One Year

You walk into your clinic and feel a sense of calm instead of urgency. Your team operates with clarity and confidence. The right decisions are made at the right levels, and the chaos of daily operations no longer lands on your shoulders.

You are back to focusing on your mission. You are attending conferences, contributing to your field, and spending more time in the areas of your business that bring you joy and impact. Your staff are engaged and staying. Your patients are happy. Your reputation is strong. And your name continues to represent excellence.

You feel grounded, in control, and capable of navigating whatever comes next. Because you have grown into the leader your business has been waiting for.

For the last decade I have devoted myself to supporting clinical directors, practitioners and practice owners, all of whom are driven big thinkers.

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I’ve served as:

  • Executive Secretary to a Chief Physician.
  • Certified Paramedic.
  • Virtual Assistant.
  • Strategic Consultant.
  • Systems Architect.

Which means I understand the inside of a clinic and the architecture of a business.

I began in medicine and emergency response, then moved into building systems for mission-driven founders across Europe and North America.

I don’t only organize information. I designs systems that support real humans.

I bring clarity without pressure. I’m trained to see patterns you may not recognize and specialize in moving my clients from impending chaos into coherence.


I’ve been described as a “quiet force in the background”, guiding you toward a version of leadership that is practical, sustainable, and anchored.

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What It Costs

The Lumen Guild is priced quite differently from the consultancy work I do in-person with my clients, which starts at $60,000 per year, and can be considerably more, depending on the scope of work.

In the Lumen Guild, however, the “scope of work” is fixed, which allows me to offer a lot more flexibility on the investment front.

We work together asynchronously for 12 months, and both of us commit to no more than ten to fifteen minutes of correspondence each week.

Because of that, the total annual investment for support, training and private accountability through the Lumen Guild is only $3,000.

This Is Not For You If:

  • You are still setting up your business or systems.
  • You prefer fast-paced, high-adrenaline environments.
  • You want traditional coaching or live group interaction.
  • You are looking for a motivational group experience.

This IS for you if:

  • You want to lead with steadiness rather than speed.
  • You are interested in sustainable structure, not surface-level hacks.
  • You understand that real leadership is practiced in small, consistent actions.

Your Guarantee

If, within the first 30 days, you decide this container does not support your leadership goals, you may request a full refund.

Your Next Step

Click the button below to claim your spot. Given the high-touch and one-to-one nature of this program, enrollment spots are limited.

I will personally welcome you to the program and guide you through the first steps.

Frequently Asked Questions

Less than ten minutes to read and reflect. The micro-actions are designed to integrate into your existing schedule, not add to your workload.

No. You can join any time. The journey is continuous and flexible by design.

While many members come from healthcare, the core leadership principles apply to any mission-driven business with established systems.

Yes. This is not a passive program. Every message you send is read and responded to by Anja herself. The coaching is entirely interactive.

Yes. This qualifies as a leadership development program.

Final Word

You didn’t build your reputation to get buried in your inbox.
It’s time to lead from the clarity you’ve earned—and create space for the impact only you can make.

You have come too far to let your reputation drift.
You have come too far to feel reactive in your own business.

You have the structure. Now it is time to embody the leadership.

Imagine walking into your business with a sense of steadiness, knowing your systems support you and your people trust you.

This is not just professional growth. It is personal liberation.


Illuminate. Anchor. Lead.

Join me now and begin your next chapter.